Ikon Pass nostalgia campaign - senior imc capstone project
The Nostalgia Campaign was created for my client I represented the Alterra Mountain Company and its infamous Ikon Pass. The campaign targeted 18-24-year-old skiers, which allows for a more focused and impactful approach.
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Ikon Pass Nostalgia Campaign Report
This report provides an in-depth analysis of Alterra Mountain Company and its Ikon Pass, including research to substantiate campaign objectives of building brand awareness and increasing usage among younger demographics, specifically Gen Z.
COLLATERAL DELIVERABLES
FIRE UP NO CAMPAIGN - ADV 385
The Fire up Campaign was made for our client, Los Angeles Emergency Preparedness Foundation, to prepare the public for bushfires (and other natural disasters) in Malibu by sharing knowledge and preparing for the risk to community resilience. Social media campaign goals: increase awareness and community engagement.
FIRE UP NOW CAMPAIGN - ADV 385
FIRE UP NOW CAMPAIGN non-skippable Youtube ad
LULULEMON MEDIA PLAN
This media plan has helped me develop creative and collaborative skills through an ad campaign for a potential client, Lululemon. We identified a target audience, timing, geography, budget, and media dispersion approach to be applied to our creative concept; and included numerous vehicles that required mock-ups ads.
Lululemon Media Plan Deliverables
Video
Here is a gif mock-up digital billboard ad I made for a media plan for Lululemon.
TWIG, Communication graphics - msco 371
I created s a retro-futurisitc interior design style guide titled TWIG for my conceptual brand, in addition to its logo, social media creatives, email marketing, websites, and catalog. These graphics are shown below.
Brand Guide
Social media creatives
Email creatives
Brand Awareness
Featured Prodcuts
Promotion
Website Compositions - Desktop and Mobile
StoryTelling Through Media - COM 2
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